NFTs & Merch Shop project by Fondations_Labs

A pioneering initiative that merges the physical world of urban art with the evolving ecosystem of Web3. Rooted in artistic authenticity and creative independence, the project brings together in-store experiences and blockchain ownership through a community-first model.

The boutique opened on July 1st, 2024 in Quebec City, and serves as the operational headquarters and cultural hub for our hybrid strategy, linking exclusive merchandise to digital collectibles and launching co-branded initiatives with artists across the Web3 space.

Our Vision

To establish Fondations_Labs as the Cosmos reference merch shop for creators who want to bridge their digital presence with real-world utility. Whether you're an NFT artist, a Web3 collective, or an art-forward brand, our platform offers a unique way to extend your universe into tangible, high-quality products.

Our Mission

Offer an independent, artist-led production and distribution space for phygital (physical + digital) drops.
Support artists through equitable revenue sharing and long-term brand partnerships.
Give NFT holders a real-world connection to their digital assets through utility-rich merchandise.
Build the most artist-friendly merch infrastructure in the Cosmos ecosystem.

Key Components of the Project

The Shop (Merch Shop)

Located in Quebec City, the Fondations_Labs storefront operates as:

A merch lab for professional printing and art-object production.
A gallery and activation space for pop-ups, drops, and collabs.
A service point for Cosmos-based artists to turn their visual IP into wearable art.
A node of interaction between local street art culture and the digital frontier.

The NFT Collections

The GOLDEN Collection ( 2023 )

Our inaugural drop, the GOLDEN Collection, launched in 2022, was an ultra-limited release of 6 unique NFTs. These one-of-a-kind pieces were minted as collector artifacts and have since become the foundation of our long-term roadmap.

Utility :

Holders of a GOLDEN NFT receive lifetime airdrops or whitelist access to all future collections.
This collection is permanently capped and will never be expanded, preserving its elite status.
The GOLDEN Collection symbolizes our commitment to rewarding early believers and anchoring real value into every stage of our evolution.

Boxed Eye – Part 1 ( March 2025 )

Our latest drop, released in March 2025, is a core tool within the architecture of Fondations_Labs. Designed to grow our community of holders and establish a deeper participatory culture, this collection serves as a gateway for creators, collectors, and supporters alike to help shape the future of the merch Shop.

Utility :

Provides access to decision-making processes (polls, feedback rounds).
Unlocks early and discounted access to merch once live.
Eligibility for collaborations, giveaways, and special IRL activations.

This collection is positioned as our flagship art series on Stargaze.zone, and we are fully committed to making it one of the most recognized and respected artistic collections on the platform. A maximum of 200 collectors will have the chance to share this adventure with us !

Tokenomics & Utility

No native token is currently planned.

NFTs act as collector access keys, unlocking:

Early access to merch drops.
Discounts and exclusive variants of physical items.
Invitations to real-world and virtual events.
Participation in shaping product decisions through feedback cycles.

The Fondations_Labs NFT & Merch Shop project isn’t just a business, it’s an ecosystem built by and for artists. By combining the integrity of physical craft with the reach and innovation of Web3, we’re creating an entirely new distribution model—where art lives on walls, on-chain, and on the people who wear it.

Our goal is clear: to become the merch engine of choice for the Cosmos ecosystem—serving artists, collectives, and holders with purpose-driven, ethically produced, and beautifully designed wearable art.

Phase 1 2024

Foundations & Infrastructure

July 1st, 2024: Opening of the physical Fondations_Labs boutique in Quebec City.
Acquisition of in-house merch production equipment (screen printing, LFP, DTG, heat press etc).
Setup of artist workstations and a collaborative studio environment.
Selection and onboarding of the first artist collaborators from the local art scene.
Internal testing of phygital packaging and merchandising workflows.

Phase 2 January 2025 to June 2025

Community & Listening

March 2025: Launch of the second NFT collection: Boxed Eye – Part 1, designed to expand the holder base and activate community participation.
Community engagement campaign via Discord, Twitter/X, and in-store activations.
First governance-style polls to gather feedback from holders on merch design preferences and product lines.
Release of artist onboarding toolkit for merch collabs.
Live AMA sessions and workshops with participating artists.
Holder-only access to IRL and URL experiences tied to the project's evolution.

Phase 3 July 2025 to January 2026

Digital Activation & Product Launches

First official drop of NFT-linked merchandise, including products connected to both “Boxed Eye – Part 1” and the earlier GOLDEN Collection.
Launch of the online boutique, integrated with wallet-based features (e.g. merch claim, discounts, access gates).
Rollout of physical/digital bridges, where select physical merch will include scannable or embedded NFT rewards.
Begin external collabs with Cosmos-based creators to produce limited-edition artist merch through Fondations_Labs.